JaxCreative

This consumer print ad was to promote The Ellen Degeneres Show and draw tune-in for her one-week only taping in New York featuring A-list celebrities. And one politician.

We took the M.A.C. brand in a whole new direction by elevating the typical beauty routine into a religious experience. Epiphanies have been documented.

This campaign was done way back when cell phones were as big as a box of Triscuits. The idea of an Independent Film Channel and all the freedom that it promised was invigorating. These headlines screamed for an anti-glamour style. Thus, the behind the scenes gritty look. No excuses, no dumbing down the concept for consumers —  ‘Either you get it. Or you don’t’.

The strategy for the Kenwood client was to broaden awareness by illustrating the extreme simplicity and cool-factor of using this new, ultra high-tech transportable audio product. The media buy was National Men’s, Music and Vertical Audio/Video Magazines. Can you say, “Hail to the mighty, mighty testosterone”!

We created these bus shelters to promote Film and Television production in New York City because Tyra now tapes there. Collaborating with a wonderful artist, Ted McGrath, we were able to give our Warner Brothers client that mad urban feel they were looking for.

Finally a place to shop, eat, work and just chill out and relax — Chillax. We created this type campaign in our signature irreverent tone and designed it for outdoor with the gams for print. This, along with the ‘Come Here Often‘ and ‘Evolve‘ campaigns were all met with rave reviews by our Real Estate client (via their marketing agency). They were having a very hard time choosing between the three for their 10,000+ square foot development near Silicon Valley, California. As a matter of fact, they still haven’t made a decision yet so, this project’s currently on hold.

Hmmm? Wonder if this recession thing everyone’s talking about has anything to do with it?

This idea plays off the demographic — hip 18 to 35 year-old upwardly mobile computer engineers — ironic sensibilities and global awareness. The campaign encompassed not only outdoor and your typical media buy but, we wanted to also do a slew of green (as in recyclable not the color) shopping bags. And not just any shopping bags but, the most ingenious, irreverant and brilliantly funny shopping bags that ever worked a mall.

This was a giant homerun for Jax Creative. We created a national campaign that, not only branded The Ellen Degeneres Show, but made her hugely accessible to the non-urban market. And while we’re up on our soapbox, can we just mention that this ‘Watch the best part of your day.’ campaign has lived on for over two years. That’s like 147 in TV years!