JaxCreative

Now someone will want to be president of your fan club.
Someone besides your mother.

This award-winning campaign was created for Mitsubishi’s entire line of cars and SUV’s. The strategy was to drive sales (no pun intended) and evolve the current stylized brand image by instilling a highly attention-getting and irreverent introductory campaign to catapult Mitsubishi ahead of the pack. The media buy was National News, Car, Sports and Men’s Magazines along with Nationwide Outdoor. (Insert manly grunt here)

The strategy for this Nationwide Urban Outdoor campaign was to spark American awareness of the little-known Asahi brand and take ownership of the Japanese beer category with a fresh, distinctive spin.

We created these bus shelters to promote Film and Television production in New York City because Tyra now tapes there. Collaborating with a wonderful artist, Ted McGrath, we were able to give our Warner Brothers client that mad urban feel they were looking for.

Finally a place to shop, eat, work and just chill out and relax — Chillax. We created this type campaign in our signature irreverent tone and designed it for outdoor with the gams for print. This, along with the ‘Come Here Often‘ and ‘Evolve‘ campaigns were all met with rave reviews by our Real Estate client (via their marketing agency). They were having a very hard time choosing between the three for their 10,000+ square foot development near Silicon Valley, California. As a matter of fact, they still haven’t made a decision yet so, this project’s currently on hold.

Hmmm? Wonder if this recession thing everyone’s talking about has anything to do with it?

This idea plays off the demographic — hip 18 to 35 year-old upwardly mobile computer engineers — ironic sensibilities and global awareness. The campaign encompassed not only outdoor and your typical media buy but, we wanted to also do a slew of green (as in recyclable not the color) shopping bags. And not just any shopping bags but, the most ingenious, irreverant and brilliantly funny shopping bags that ever worked a mall.

We had fun with this concept’s tongue-in-cheek tone and pulp magazine style. Created to captivate the consumer’s imagination and sense of fun. These two on the bottom, in particular, were designed for the Women and Men’s bathroom stalls. Our intention? To take full advantage of the forced attention span. What? It’s not wrong. It’s advertising.

A challenge we face branding The Tyra Banks Show is not getting it confused with her ‘other’ very popular show, America’s Next Top Model. We’re always looking for ways to promote and pump up the volume on what we call her ‘talk’ factor. Yeah, we’re creategiconcepmentalented.

This was a giant homerun for Jax Creative. We created a national campaign that, not only branded The Ellen Degeneres Show, but made her hugely accessible to the non-urban market. And while we’re up on our soapbox, can we just mention that this ‘Watch the best part of your day.’ campaign has lived on for over two years. That’s like 147 in TV years!