JaxCreative

Goodbye Flash. Hello WordPress. Our original website — built in Flash — has served us well but, it was time for a little nip and tuck. We’re going from website to blogsite because Social Media Marketing is very slimming and we all know how traditional websites add ten pounds. Enjoy our new blog job.

This consumer print ad was to promote The Ellen Degeneres Show and draw tune-in for her one-week only taping in New York featuring A-list celebrities. And one politician.

We took the M.A.C. brand in a whole new direction by elevating the typical beauty routine into a religious experience. Epiphanies have been documented.

Now someone will want to be president of your fan club.
Someone besides your mother.

This award-winning campaign was created for Mitsubishi’s entire line of cars and SUV’s. The strategy was to drive sales (no pun intended) and evolve the current stylized brand image by instilling a highly attention-getting and irreverent introductory campaign to catapult Mitsubishi ahead of the pack. The media buy was National News, Car, Sports and Men’s Magazines along with Nationwide Outdoor. (Insert manly grunt here)

We created this portfolio website for renowned L.A.-based Interior Designer, Mae Brunken. The challenge was to brand her above the rest and give her a style that would be fresh without being too edgy. The Flash-based site showcases her interiors in a visually stunning and interactive way. It’s kept current by continually updating her homepage with new and exciting work as it becomes available.

The strategy for this Nationwide Urban Outdoor campaign was to spark American awareness of the little-known Asahi brand and take ownership of the Japanese beer category with a fresh, distinctive spin.

This campaign was done way back when cell phones were as big as a box of Triscuits. The idea of an Independent Film Channel and all the freedom that it promised was invigorating. These headlines screamed for an anti-glamour style. Thus, the behind the scenes gritty look. No excuses, no dumbing down the concept for consumers —  ‘Either you get it. Or you don’t’.

We’ve been trying to get this new blogsite up and running since December of 2008. Lisa and I knew incorporating a blog into our website (thus, blogsite) was our next big step and we’re both extremely excited about it. Well, we were in the beginning but, now our excitement is about equal to the 23rd hour of a 24hr car ride with two screaming children, a bladder full of Big Gulp and a flatulent dog. You see, we knew this endeavor meant involving only one person who we felt was up to the task. Our Chief Programming Guru Extraordinaire — yes, that’s his official title— Samuel Mueller of Semular. He’s not only packin’ mojo but, style, grace and the rare ability to speak to us creative folk about the technical mechanics of the internet in a non-condescending language. Yet, with this greatness comes a price. You see, in our business the client gets to pick two out of three options; Time, Cost and Quality. If you need a Quality project done within a quick turnaround Time, it’ll Cost you. If you don’t have the Time and can’t pay the Costs, don’t expect high Quality. If you’re like us and want high Quality but, don’t want to incur lots of Costs, it’ll take a good long Time to get your project off the ground.

So, here we are at the end of August in 2009 and still our blogsite isn’t live. We spend our time familiarizing ourselves with this Word Press program, adding as much content as possible and crossing our fingers we win the next Pick 6 lotto.