JaxCreative

This consumer print ad was to promote The Ellen Degeneres Show and draw tune-in for her one-week only taping in New York featuring A-list celebrities. And one politician.

We took the M.A.C. brand in a whole new direction by elevating the typical beauty routine into a religious experience. Epiphanies have been documented.

Now someone will want to be president of your fan club.
Someone besides your mother.

This award-winning campaign was created for Mitsubishi’s entire line of cars and SUV’s. The strategy was to drive sales (no pun intended) and evolve the current stylized brand image by instilling a highly attention-getting and irreverent introductory campaign to catapult Mitsubishi ahead of the pack. The media buy was National News, Car, Sports and Men’s Magazines along with Nationwide Outdoor. (Insert manly grunt here)

This campaign was done way back when cell phones were as big as a box of Triscuits. The idea of an Independent Film Channel and all the freedom that it promised was invigorating. These headlines screamed for an anti-glamour style. Thus, the behind the scenes gritty look. No excuses, no dumbing down the concept for consumers —  ‘Either you get it. Or you don’t’.

Launching this raunchy adult animated series about a crotchety, but insanely funny duck to consumers for Paramount was a fun collaboration. With a media buy in several Consumer magazines, newspapers, national outdoor and wild postings, this award-winning campaign with all its various creative was sure to ruffle a few feathers. In the end we were successful in generatng a lot of attention for the show but, all the more saddened when it got canceled. That’s the TV business for you.

The strategy for the Kenwood client was to broaden awareness by illustrating the extreme simplicity and cool-factor of using this new, ultra high-tech transportable audio product. The media buy was National Men’s, Music and Vertical Audio/Video Magazines. Can you say, “Hail to the mighty, mighty testosterone”!

When working on any account, there’s always the dream, the hope, the misty-eyed wish that the client will realize that they hired you to sell their product because we actually know what we’re doing. Alas, the Red Bull client barely spoke English, spent all his time hitting on the interns and had a proclivity toward ads with inane illustrations and the promise that the stuff will “give you wiiiings!” Uh, is that a Euro-thing?