JaxCreative

Sustainability. Ten years ago this word wasn’t part of the normal, everyday lexicon of most people living outside the hippy-dippy-artsy-fartsy bounds.

Now, if you don’t reduce, reuse and recycle, you’re a social pariah. Probably someone who still eats red meat and drinks out of Styrofoam cups. We all think we know what sustainability is, but with a little help from our Wikipedia friends, the definition is “the capacity to endure.”

In ecology, the word describes how biological systems remain diverse and productive over time. Sustainability also jumps the fence to include “interfacing with economics through the social and ecological consequences of economic activity.”

Huh?

That’s what we said when Jax Creative was recently awarded a massive project from IFAC (International Federation of Accountants) on sustainability.

So, remind us. How do accountants and sustainability go together? Accountants are essentially bean counters. Beans are cheap and make great dips. And a main staple in most pre-school crafts.

Uh, yeah.

Thankfully, IFAC connected the dots for us by supplying the copy. All 194 pages of it. Our Herculean task was to take this information and design a comprehensive, sophisticated online report.  One that would educate and enlighten professional accountants and give them something pretty to look at.

Tiger tamed. Bean counters wowed. We’re especially proud of the awesome e-reader format. After all, accountants deserve sexy, cool features, too.

So next time you make the annual tax schlep to your accountant’s office, ask him how much he enjoyed the IFAC Framework Sustainability 2.0 report. Chances are he’ll say it totally blew his mind. Then offer you a bite of his bean burrito.

Goodbye Flash. Hello WordPress. Our original website — built in Flash — has served us well but, it was time for a little nip and tuck. We’re going from website to blogsite because Social Media Marketing is very slimming and we all know how traditional websites add ten pounds. Enjoy our new blog job.

This consumer print ad was to promote The Ellen Degeneres Show and draw tune-in for her one-week only taping in New York featuring A-list celebrities. And one politician.

We took the M.A.C. brand in a whole new direction by elevating the typical beauty routine into a religious experience. Epiphanies have been documented.

Now someone will want to be president of your fan club.
Someone besides your mother.

This award-winning campaign was created for Mitsubishi’s entire line of cars and SUV’s. The strategy was to drive sales (no pun intended) and evolve the current stylized brand image by instilling a highly attention-getting and irreverent introductory campaign to catapult Mitsubishi ahead of the pack. The media buy was National News, Car, Sports and Men’s Magazines along with Nationwide Outdoor. (Insert manly grunt here)

We created this portfolio website for renowned L.A.-based Interior Designer, Mae Brunken. The challenge was to brand her above the rest and give her a style that would be fresh without being too edgy. The Flash-based site showcases her interiors in a visually stunning and interactive way. It’s kept current by continually updating her homepage with new and exciting work as it becomes available.

The strategy for this Nationwide Urban Outdoor campaign was to spark American awareness of the little-known Asahi brand and take ownership of the Japanese beer category with a fresh, distinctive spin.

This campaign was done way back when cell phones were as big as a box of Triscuits. The idea of an Independent Film Channel and all the freedom that it promised was invigorating. These headlines screamed for an anti-glamour style. Thus, the behind the scenes gritty look. No excuses, no dumbing down the concept for consumers —  ‘Either you get it. Or you don’t’.