We’re just
doing our thing.
Somewhere between the last Ice Age and the miracle of ShamWow®, Jackie Piantini and Lisa Katz teamed up to produce ground-breaking creative advertising. Despite a three hour time-zone difference they have successfully collaborated ever since as partners and friends, and commiserated as mothers. Jax Creative is where they can be found still hard at work keeping it as innovative and irreverent as creatively (not to mention, humanly) possible.
Thing 1 | Jacqueline Piantini | President | Creative Director | Art Direction + Design
Jackie would rather wear neon spandex than be branded conventional. As an early third-grade non-conformist, she didn’t think twice about beating up the sixth grade school bully. In high school, she tried out for the school play’s starring role, but was picked instead to paint all the sets. Good thing, because she would’ve made a lousy prima donna. But being an artist is in her DNA. From her fledgling days as a Graphic Designer in Miami and a Junior Art Director at Avrett, Free & Ginsberg in NYC, Jackie rose up the proverbial ranks by serving up hot ‘n spicy layouts and design. But it was as an Art Director and Designer at LA-based Jacobs & Gerber where her fresh style broke all the pre-packaged rules in print and broadcast. Dragging a suitcase full of awards, Jackie headed back home to Manhattan and found her niche as Senior Art Director/Designer at Showtime Network’s in-house ad agency, The Red Group. It didn’t take long to shake up the status quo with more award-winning work there and in the freelance world for Lifetime Television, Deutsch NY, Freemantle Media, VH1, USA Networks and the Sci-Fi Channel. Now Jackie’s running a busy creative shop while teaching her kids to stand up to bullies.
Thing 2 | Lisa Katz | Vice President | Creative Director | Copywriting
Back in fifth grade, Mrs. Abe told Lisa that she just might have the stuff to be a great writer someday. Lisa, of course, believed her. Starting out as an excited young journalist, it didn’t take long for Lisa to make the cash detour to advertising. Her first job was writing shoe care hangtags at LA Gear — the most clever, irreverent and enlightening shoe care hangtags possible. Many moons and a closetful of awards later, Lisa has since worked at such hot LA shops as Deutsch LA, Ground Zero, DDB Needham, Rubin Postaer, Saatchi & Saatchi, Ogilvy & Mather, J. Walter Thompson and more. Lisa also had the privilege to mold and shape budding copywriters at UCLA (insert evil laugh here). Recently, Lisa found herself telling her daughter that she just might have the stuff to be a great writer someday.
