Launching this raunchy adult animated series about a crotchety, but insanely funny duck to consumers for Paramount was a fun collaboration. With a media buy in several Consumer magazines, newspapers, national outdoor and wild postings, this award-winning campaign with all its various creative was sure to ruffle a few feathers. In the end we were successful in generatng a lot of attention for the show but, all the more saddened when it got canceled. That’s the TV business for you.
TV. Cruel & Shallow Money Trench?
On September - 23 - 2009
