JaxCreative

I kid you not, I saw a Coyote run from my backyard neighbors property — although I thought it was a wolf and proceeded to run through the house like a mad woman screaming “WOLF!! WOLF!!” — into my driveway and across my front lawn. He was headed straight for the duck pond… Oh, oh!

I called 911 and as it turns out, (read the following with a strong southern drawl) “Ma’am, they’re natural to these here parts”. Really? Scarsdale!? Coyote country?!? Hmmm, Sotheby’s did not happen to mention that in their real estate brochure?! Hello? I have a five year-old daughter and a 4 pound dog! So, am I no longer allowed to have them play outside? The Wildlife Conservation person from upstate New York told me to just make sure to keep my garbage up and if it becomes a consistent problem to call my local wildlife control. Keeping my garbage up? No problem. Dealing with my 10 year-old son who wanted to go after him on his bike? Priceless.

When a client comes to us for premiums, we don’t give them baseball hats and coffee mugs. We give them genuine, high-quality straight jackets. Why? We’d be crazy not to.

A challenge we face branding The Tyra Banks Show is not getting it confused with her ‘other’ very popular show, America’s Next Top Model. We’re always looking for ways to promote and pump up the volume on what we call her ‘talk’ factor. Yeah, we’re creategiconcepmentalented.

A documentary about advertising and inspiration. In theaters August 21, 2009.

“It’s either broiling hot and raining, or freezing cold and raining.”  This was e-mailed by Lisa’s 13-year old daughter Rowan to describe the August weather in upstate New York at her summer camp. The other three sentences of her e-mail were equally riveting.

We branded this Box of Questions game for The Tyra Banks Show to use as a VIP premium. Tyra loved the card game we created for her so much, she had us produce more as a give-away to her studio audience.

We branded this local children’s band by creating a website to showcases their music, bios, programs and mission statement. Additionally, we customized a calendar program that they could manage themselves on the back end. These ‘Play Dates‘ give their fans concert locations, special events and a way for the band to toot their own horn.