JaxCreative

When working on any account, there’s always the dream, the hope, the misty-eyed wish that the client will realize that they hired you to sell their product because we actually know what we’re doing. Alas, the Red Bull client barely spoke English, spent all his time hitting on the interns and had a proclivity toward ads with inane illustrations and the promise that the stuff will “give you wiiiings!” Uh, is that a Euro-thing?

This was a giant homerun for Jax Creative. We created a national campaign that, not only branded The Ellen Degeneres Show, but made her hugely accessible to the non-urban market. And while we’re up on our soapbox, can we just mention that this ‘Watch the best part of your day.’ campaign has lived on for over two years. That’s like 147 in TV years!

This is credited to Lisa’s dear friend, Alexa, who literally came up with this brilliant word. “Kajankety” is perfect for anything that goes wonky or is kinda thrown together.  As in “Don’t look at me! My hair’s totally kajankety.”  to “Was that dinner party kajankety or what?”