JaxCreative

This was one of four wild postings we did in major urban markets. Warner Brothers actually came to us for a one-off ad to promote Tyra’s talk show for the fall but, after reviewing their brief we felt a strategic marketing campaign would be more bang for their buck. Our campaign strategically placed the headlines over Tyra’s mouth to promote her TALK show (as opposed to that other model show of hers).  It not only generated awareness for The Tyra Banks Show but, also created tune-in with a text message watch and win contest. Viewers were able to sign up to receive real time texts from Tyra  — yeah, we were tweeting before twittering was cool, we’re just sayin’ — and text her show ideas, comments, whatever. It was a huge hit and tied into on-air, Tyra’s own blog page and websites.